The tenth annual Truck Camper Magazine reader survey results are in. Here are the straight facts directly from our readership, including answers to new and updated questions. Let’s get to it.
Thank you for taking the time to give us your feedback. The following reader survey will be carefully evaluated, compared to past reader surveys, and re-examined as content and other decisions are made in the future. We are honored by your readership and can’t wait to continue making Truck Camper Magazine better. We are listening.
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completely filled out resulting in percentages that do not always add up to 100 percent.
1. What is your gender?
Male – 86.1%
Female – 13.9%
2. What is your age?
29 years old or younger – 0.5%
30 – 39 years old – 2.4%
40 – 49 years old – 7.7%
50 – 59 years old – 26.2%
60 – 69 years old – 42.5%
70 – 79 years old – 19.3%
80 years old or older – 1.4%
3. Are you a Truck Camper Magazine free email alert subscriber?
Yes – 92.0%
No – 8.0%
4. What is the primary device you use to read Truck Camper Magazine? Please select one.
Desktop Computer – 23.4%
Laptop Computer – 34.4%
Smartphone – 20.3%
Tablet – 22.0%
5. Which of the following social media do you use to follow TCM? Please check all that apply.
I do not use social media. – 70.8%
Facebook – 24.3%
YouTube – 6.5%
Instagram – 2.4%
Twitter – 1.7%
Pinterest – 1.3%
6. In the past year, have you used the Truck Camper Magazine Request Info feature?
Yes – 28.9%
No – 71.1%
7. If you answered yes, what have you used the Truck Camper Magazine Request Info feature for? Please check all that apply.
I requested one or more brochures. – 75.6%
I requested local dealer information. – 37.1%
I requested one or more price quotes. – 16.3%
8. In the past year, have you used the Truck Camper Magazine Camper Chooser feature?
Yes – 37%
No – 63%
9. Have you read the Truck Camper Magazine Frequently Asked Questions (FAQ)?
Yes – 84.5%
No – 15.5%
10. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
Lifestyle Stories With Truck Camper Owners – 79.6%
Maintenance Articles – 76.9%
Destination Articles on Specific Locations – 74.0%
Monthly Mod Contest – 69.1%
Truck Camper Reviews – 65.5%
Off-Road and Expedition Stories – 62.6%
Truck Camper Gear Reviews – 59.0%
Photo Galleries – 55.2%
New Truck Camper Gear Announcements – 54.4%
Brand Year Model Update Articles – 54.0%
Question Of The Week and Responses – 53.3%
New Truck Camper Announcements – 49.5%
Component and Appliance Installation Stories – 48.3%
Truck Camper Gear Guide – 43.8%
Factory Tour Stories – 43.5%
Truck Camper Buyers Guide – 33.7%
TCM Calendar Contest – 33.0%
Newbie Corner Articles – 31.0%
HD Videos – 24.8%
RV Show Listings – 22.3%
Rally Announcements and Updates – 22.2%
Inventory Listings – New, Used, and Closeout Campers – 19.7%
Dealer Inventory Section and Updates – 14.6%
Find A Dealer Map – 8.1%
11. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV. Please check all that apply.
Ability to go anywhere a pickup truck can go – 93.1%
Superior maneuverability of a truck camper – 77.2%
Boondocking / dry camping where you want for free – 75.7%
The ability to tow a boat, trailer, horses, ATVs, toys, etc. – 62.1%
Saving on registration and insurance – 38.1%
Possible Use as Family Emergency Vehicle – 35.5%
Saving on maintenance – 28.0%
Saving on fuel – 22.4%
Saving on storage – 20.1%
Saving on depreciation – 13.2%
12. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
A boat – 37.8%
None – I do not tow – 29.2%
Utility trailer – 26.4%
Off-road vehicles / ATVs – 23.7%
Automobile – Car, Jeep, or SUV – 17.2%
Motorcycle – 15.1%
Other watercraft / jet skis – 4.3%
Snowmobiles / snow machines – 4.1%
Horse trailer – 3.5%
Other: Airplane, BBQ Smoker, Cannon, etc. – 3.2%
Racecar Trailer – 2.4%
Farm Tractor – 2.3%
Travel Trailer – 2.2%
13. Do you currently own a truck camper?
Yes – 80.6%
No – 19.4%
14. How likely are you to purchase a truck camper in 2016?
Definitely going to make a purchase – 5.0%
Likely going to make a purchase – 13.1%
Not likely going to make a purchase – 82.0%
15. How likely are you to purchase truck camper gear in 2016? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.
Definitely going to make a purchase – 21.8%
Likely going to make a purchase – 36.1%
Not likely to make a purchase – 42.1%
16. Do you plan on attending a RV show in 2017?
Yes – 51.8%
No – 48.2%
17. Do you plan on attending a truck camper rally in 2017?
Yes – 21.6%
No – 78.4%
18. Have you ever recommended Truck Camper Magazine to family, friends or acquaintances?
Yes – 77.7%
No – 23.3%
19. Have the truck camper and gear reviews in Truck Camper Magazine helped inform your purchasing decisions?
Yes – 90.7%
No – 9.3%
20. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a manufacturer or dealer website – 69.9%
Visited a truck camper dealership – 51.6%
Contacted a manufacturer or dealer via email – 35.8%
Visited a manufacturer or dealer at a RV show – 27.3%
Contacted a manufacturer or dealer via phone – 24.0%
Visited a truck camper or gear factory – 10.9%
Contacted a a manufacturer or dealer by regular mail – 1.9%
21. What print magazines do you subscribe to?
None, I do not subscribe to print magazines. – 35.3%
Trailer Life – 21.9%
American Rifleman – 15.2%
Consumer Reports – 11.1%
National Geographic – 9.4%
Handyman – 6.9%
Motorhome Magazine – 6.8%
4 Wheel and Off-Road – 6.6%
Guns and Ammo – 6.0%
Alaska – 5.9%
Backpacker – 5.6%
Popular Mechanics – 5.3%
Woodworking – 5.3%
Field and Stream – 4.8%
Diesel Power – 4.7%
Outdoor Life – 4.7%
Sunset – 4.7%
Mother Earth News – 4.5%
Smithsonian Magazine – 4.0%
Car and Driver – 3.8%
Turbo Diesel Register – 3.7%
JP Magazine – 3.6%
Highways – 3.4%
Outdoor Photographer – 3.4%
Boating – 3.2%
Money – 3.2%
Truck Trend – 3.1%
Arizona Highways – 3.0%
Motortrend – 2.8%
Popular Science – 2.7%
Overland Journal – 2.6%
RV Lifestyles – 2.2%
Road and Track – 2.0%
Rider – 1.9%
Men’s Health – 1.8%
Wood – 1.7%
Scientific American – 1.3%
Sports Illustrated – 0.8%
Wired – 0.7%
Truckin – 0.4%
Other mentioned print magazines: AARP, American Road, Bicycling, Canoe & Kayak, Cruising World, Cycle World, Diesel World, EAA Sport Aviation, Fine Woodworking, Food & Wine, Harley Owners Group (HOG), Hot Rod, Kiplinger’s, Men’s Journal, Mother Earth News, Motorcycle, National Geographic, New Yorker, Northwest Sportsmen, Outdoor Canada, Outdoor X4, Outside, QST, RV Times, Saltwater Sportsman, Signal, Sky & Telescope, Sport Aviation, Sport Diver, The Atlantic, The Economist, This Old House, Western Horseman
21. What television shows and networks do you watch?
History Channel – 52.8%
Discovery Channel – 50.0%
National Geographic Channel – 38.7%
Big Bang Theory – 32.4%
American Pickers – 31.9%
NFL Football – 31.9%
Fox News – 30.1%
HGTV – 29.8%
Weather Channel – 29.0%
PBS – 28.8%
Travel Channel – 26.5%
60 Minutes – 25.1%
NCIS – 22.2%
Outdoor Channel – 21.6%
Blue Bloods – 18.6%
Food Network – 17.0%
NASCAR – 16.3%
Gold Rush – 16.1%
ESPN – 15.9%
Velocity Channel – 14.2%
The Blacklist – 12.7%
Downton Abbey – 12.2%
Top Gear – 11.1%
Military Channel – 10.9%
The Voice – 9.6%
CSI – 9.5%
Bones – 9.0%
The Walking Dead – 8.1%
Does not watch television – 7.4%
Duck Dynasty – 6.6%
CNBC – 5.7%
Homeland – 3.6%
Other mentioned television shows: 24 Legacy, Animal Planet, Black Sails, Blindspot, CNN, Criminal Minds, DIY Network, Disney, Fox Business News, Golf Channel, Grey’s Anatomy, Hallmark Channel, Hockey Channel, Late Show with Colbert, MLB, MSNBC, Madam Secretary, MeTV, NHL, PBS News Hour, Saturday Night Live, SciFi Channel Science Channel, Shades of Blue, Smithsonian, The Last Alaskans, This Is Us, Turner Classic Movies, Western Channel
22. What websites do you most frequent?
Amazon.com – 64.4%
YouTube.com – 43.1%
Craigslist.org – 39.8%
Google.com – 38.7%
Facebook.com – 36.6%
eBay.com – 29.0%
CampingWorld.com – 26.5%
Weather.com – 25.6%
Cabelas.com – 24.9%
RV.net – 21.5%
TruckCamperForums.com – 20.8%
RVTrader.com – 17.5%
Yahoo.com – 17.4%
FoxNews.com – 14.7%
GoodSamClub.com – 12.0%
LanceOwners.org – 12.0%
ExpeditionPortal.com – 9.8%
BassPro.com – 9.4%
CNN.com – 8.5%
WanderTheWest.com – 8.5%
NATCOA.com – 7.3%
irv2.com – 6.1%
DieselTruckResource.com – 5.3%
ESPN.com – 4.5%
Escapees.com – 4.5%
ADVrider.com – 4.2%
TurboDieselRegister – 3.8%
PickupTruck.com – 2.6%
EagleCapOwners.com – 2.4%
KIJIJI.com – 2.4%
KSL.com – 1.0%
Other mentioned websites: AccuWeather.com, Amazon.ca, BBC.com/news, BassBoatCentral.com, Breitbart.com, CheapRVLiving.com, DPReview.com, DesertUSA.com, DrudgeReport.com, ExpeditionPortal.com, LATimes.com, NPR.com, NYTimes.com, OilBurners.net, Pirate4x4.com, RVParkReview.com, TheDailyBeast.com, TheDieselStop.com, TheGuardian.com, WashingtonPost.com, Weatherbug.com, Wunderground.com, CBC.ca, DoItYourselfRV.com, ifish.net, LoveYourRV.com, Revzilla.com, RVTravel.com, Technomadia.com, TSN.ca
23. What do like about Truck Camper Magazine and what would you like changed?
Click here to read the comments. We read every comment and provided Editor’s notes throughout the responses. Thank you for the feedback!
The post 2017 TCM Reader Survey Results appeared first on Truck Camper Magazine.